Working with BBC Worldwide to refresh one of the channels in their international portfolio, BBC Brit. The channel was already established in SA, Nordics and Poland but an adjustment to its’ programming required an update to the brand positioning and identity. I was apart of creating toolkits for all three regions to enable a seamless synchronised rollout.
BBC Brit Rebrand
Brand colours
BBC Brit’s colour system combines and contrasts in sets in order to complement our varied footage. The colour sets are based on a range of five solid colours as well as black & white.
