Global Teaser Key Art
Alongside the creative advertising team at Territory Studios London we wanted to make sure that the Key Art captured the sheer feat of the achievement that Diana Nyad made — emphasising the raw emotion and as well as the isolation of her being in the water alone.
Title Treatment Exploration
As well as the Key Art we looked at the title treatment also — these are a few of the explorations of fonts that I considered including the final one that was chosen.
I explored typefaces that could make an impact, feel cinematic and also possess a feminine quality that could hint to the female empowerment tone of the film.