FOX Deep State S2
Campaign
The concept for series 2 of the Deep State was focused around illusion, blurring the lines between good and evil. At first things can appear normal but at a second glance there is always a deeper story.
The key art created was built with the flexibility to have as many or as few combinations of the characters as needed and the concept of illusion was carried through into the social and digital templates.
The Key Art that was created was made flexible to rotate and and swap any of the characters, adding to the concept of perspective and the blurred lines of the truth. The total combinations that could be made were over half a million across variation media.
Fully Flexible Key Art
